Miss Korea 2017 to Attend K-Beauty Expo in Cairo Sunday

By Pasant Elzaitony

South Korea's Ambassador to Egypt Yoon Yeocheol is going to inaugurate the first-of-its-kind Korean beauty exhibition in Cairo tomorrow.

[caption id="attachment_46527" align="aligncenter" width="550"] Korean latest makeup to be displayed in the exhibition[/caption]

The Director of the Korean Cultural Center Yang Sang Keun said that the exhibition will be held to meet the desires of Korean culture lovers in Egypt who will be able to know more about the current make-up trends in Korea.

About 10 Korean cosmetics' companies will present their latest natural products during the expo.

Miss Korea 2017 Sewhee cho is supposed to arrive to Egypt today in order to partake in the event then enjoy a great Nile cruise besides visiting Giza pyramids in the company of a Korean delegation.

[caption id="attachment_46525" align="aligncenter" width="550"] Miss Korea 2017 Sewhee cho to attend K-Beauty[/caption]

The exhibition will be held in one of the hotels overlooking the river Nile in cooperation with Korea Trade-Investment Promotion Agency (KOTRA).

This unique incident is widely expected to build a great link between cosmetics companies in both Korea and Egypt.

[caption id="attachment_46528" align="aligncenter" width="550"] K-Beauty expo's invitation[/caption]

Schedule of the event:

10:30 ~ 10:35

Opening and Welcome Speech

Ambassador of the Republic of Korea in Egypt, Yoon Yeocheol

10:35 ~ 10:40

Congratulatory Speech

10:40 ~ 10:50

Ribbon Cutting Ceremony

VIP Commemorative Photograph

Demonstration

11:00 ~ 11:30

K-Beauty Introduction

(2016 Miss KOREA Sewhee Cho, current makeup artist) Talk about the Korean Skin care and makeup

11:30 ~ 12:00

Demonstration

Pre-registered Participants to demonstrate Makeup in Beauty Talk Show format

12:00 ~ 12:30

Q&A Session

1:1 Makeup fixing, Q&A session

Demonstration 2

15:00 ~ 15:30

Demonstration

Pre-registered Participants to demonstrate Makeup in Beauty Talk Show format

15:30 ~ 16:00

Q&A Session

1:1 Makeup fixing, Q&A session

Exhibition and B2B

11:00 ~ 17:30

Exhibition and business meeting session

Contributed by Salma Yassin