La Liga Delegates to Discuss Future Projects in Cairo

By: Maydaa Abo El-Nadar, Ibrahim El-Shawarby

CAIRO, March.14 (SEE)- In the first course organized with ESLSCA, LaLiga Delegates and managers will arrive this weekend in Cairo in the framework of collaboration between both institutions.

The first short course organized by LaLiga and ESLSCA will give the participants a detailed overview of the latest marketing trends and sports. The intensive course will take place this weekend in ESLSCA premises and more than 30 people will take part.

Jose Moya, Director of LaLiga Business School, Eduard Legendre, Lecturer in LaLiga Business School and Sponsorship Director at Ogilvy, and Juan Fuentes Fernández, Delegate of La liga in Egypt, will be the professionals speaking from LaLiga side.

On the otherhand, Mohamed Serag, Al-Ahly board member, will also share the local club experience, speaking about how Al-Ahly have managed to become the most successful club in Africa and MENA, from the sports but also from the marketing perspective.

“We have received several submissions and talked with a lot of interested people. Everybody appreciates this project. The project starts here, and not only the course will take place, we want to build a network for sports management professionals, where they can meet every month, to open discussions about new trends and hot topics and of course create added-value connections and networks.” Mohamed Essawy, Director of the Center of Excellence of ESLSCA shared.

Last December a MoU between LaLiga and ESLSCA was signed at the Spanish Embassy in Cairo, and this is the first initiative organized under the agreement.

“Massive sports events are about to take place in Cairo, CAN, HandBall World Cup… And many others such as big marathons are being organized. It is very important for the market to bring foreign expertise and to contribute to the development of such events.” Juan Fuentes Delegate of LaLiga,added.

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About La Liga:

Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 41 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2017/2018 season reached more than 2.7 billion people globally. The association also has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

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