In World Cancer Day..”I Am And I Will” Campaign Launched to Raise Awareness

By Salma Yassin


CAIRO, Feb 2 (SEE)- As a global health priority, the Union for International Cancer Control (UICC) which organizes World Cancer Day yearly on February 4th, is launching a new 3-year social media campaign with the theme “I Am and I Will”, to raise individual cancer awareness.

Despite scientific progress achieved in many different fields till this moment, people are still not immuned from cancer; the most horrible nightmare and dilemma no one can avoid.

In this context, the new campaign is mainly aiming at making a good use of social media platforms, through sharing personal experiences and beneficial information via hashtag “#IAmAndIWill”.

An expected effective interaction between patients, doctors and healthy people is expected to pave road to a higher level of disease prevention awareness.

This will encourage people to pursue healthy lives as well as early detection and diagnoses programs, besides giving up bad habits that contribute to increasing infection probabilities like obesity, inadequate physical activity, tobacco use, and others.

Another significant goal of the campaign is giving hope to those who are fighting cancer in all its forms and make them feel embraced and loved.

Exchanged social-media-conversations may also put an end to all rumors and superstitions related to this deadly disease; it is mainly caused by the growth of odd cells in an uncontrollable way.

Regarding recent global statistics, about 18 million people worldwide had cancer in 2018, and the disease could have been detected in earlier stages to guarantee more effective treatment.

Other reports issued by the Union for International Cancer Control (UICC) in 2018 emphasized that cancer is the second main reason behind death all over the world, and almost each family has a single hard experience with the disease. This means that further efforts are still needed.

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