Sports broadcast unit DAZN revealed that the emerging streaming service deemed the Canelo Alvarez-Daniel Jacobs fight a success as it was able to draw 1.2 million viewers.
That number includes subscribers from the eight markets in which DAZN is available the United States, Austria, Canada, Germany, Italy, Japan, Spain and Switzerland.
The press release indicated DAZN drew “significant paid subscriptions both annual and monthly to deliver against projected revenue targets” from Alvarez-Jacobs. DAZN costs $19.99 to view on a monthly basis or $99.99 for an annual pass ($8.33 per month(.
The fight which pitted Jacobs (35-3, 29 KOs), whom Alvarez (52-1-2, 35 KOs) beat by unanimous decision, was considered a vital event to the long-term success of the platform because DAZN committed nearly $48 million in purses for their middleweight title unification fight.
Saul ‘Canelo’ Alvarez unified the middleweight pision with a majority decision after earning a victory over Miracle man Daniel Jacobs in Las Vegas. Canelo earned himself Jacobs’ IBF belt to add to his own WBC and WBA titles. Judges declared Canelo the winner in the fight with 115-113, 115-113, 116-112 points against his opponent.
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