YouTube announced on Tuesday that short video feature Shorts, which aims to compete with TikTok, is achieving 3.5 billion views per day during its early test run in India, according to CNBC report.
Meanwhile, the Shorts video's will be part of the YouTube app and looks a lot like TikTok, with an option to add music, change the speed of the video and more. But video length is capped at just 15 seconds. TikTok videos can be up to a minute long.
On other hand, YouTube does not reveal detailed statistics for the service overall, but has reported that 2 billion logged-in users visit every month, and that people watch a billion hours of video on the service every day according to company’s CEO Susan Wojcicki.
Wojcicki added: '' Regulation will be a significant focus in 2021, and noted that there’s been a lot of talk about reforming Section 230 of the Communications Decency Act, which protects companies from liability for the content that their users post.
Noteworthy, this year, the company will start asking creators in the U.S. on a voluntary basis to provide it with their gender, sexual orientation, race and ethnicity. The goal is to ensure fair treatment for creators of different backgrounds when it comes to search results and monetization opportunities.
Later, Google-owned YouTube announced is testing new feature lets users shop directly from videos in a new e-commerce push. The feature is currently being tested by the video-streaming platform with a small number of users in the US on Android, iOS, and the Web.
Meanwhile, the viewers will be able to see a list of featured products by clicking on the shopping bag icon that will appear in the bottom left corner of some video. From here, they can explore each product’s page, where they will find more information, related videos, and options to purchase the product.
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