"This year's Ramadan drama has offered a lot of soap opras, but nothing would have happened if there were some serious topics."
With these words, President Abdel Fattah El-Sisi expressed the feelings of citizens who are watching soap operas these days. It was a frank and respectful call for drama productions that respect traditions, customs, and the sanctity of the holy month.
But this doesn't mean that all dramas were bad. Most of them were good dramas that combated the theft of antiquities and discussed serious issues.
However, some, including non-Egyptian channels, revolved around belly dancers, drugs, and crime.
All people want purposeful drama, because it is the soft power capable of influencing society. However, we need purposeful dramas that elevate their standards and values, highlight the Egyptian people, the proud bearers of their ancient civilization, and highlight their values and morals.
We hope to see dramatic works that embody Egyptian heroism in the fields of science, war, and peace. This is what countries that strive to build strong new generations do, fostering a sense of belonging, a desire to work, and ambition for the future.
Prime Minister Dr. Mostafa Madbouly immediately implemented the President's directives and began work on developing a plan to review the content of upcoming drama productions. The goal is to present themes that reflect Egypt's new identity and support the values we seek to instill in society, such as hard work, belonging, and building the future with a spirit of seriousness and commitment.
Having a look at this year's Ramadan drama, the question remains: What have these works offered us? What principles and values have they instilled? Where is the soap operas that expressed the spirit of the new republic? And where is the soap operas that embodied the historical moment we are currently experiencing?
I would have loved to see a series addressing the challenges and achievements of building the new administrative capital, or the heroism of Egyptians in supporting Gaza, or a work documenting the efforts made to develop Sinai, or other topics that reflect the true image of Egypt; a modern Egypt that looks with all its energy to the future, without forgetting its identity and values.
I'm sure that the presidential directives, which the Prime Minister is closely monitoring, will make this coming Ramadan a season with a different flavor: one of hard work and diligence, respect, and adherence to public morals.
We want drama that showcases the true essence of the authentic Egyptian people, a nation of civilization and generosity. We want drama that reflects the features of the new Egypt, contributes to building awareness, and restores Egyptian drama to its status as a soft power that influences society and contributes to its renaissance and progress.
Happy returns for Egypt, its leadership and people.