Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Waly Witnesses Launch of SFtW in Partnership with PEPSICO, CARE


Sun 27 Oct 2019 | 09:48 PM
Taarek Refaat

Minister of Social Solidarity Ghada Waly witnessed the signing of a tripartite cooperation protocol between the ministry, PEPSICO and CARE Egypt to launch the program She Feeds the World (SFtW) to help solve issues of nutrition, food security and gender equality in the agricultural sector, at a cost of US $ 3.7 million over three years.

SftW aims to free and develop the capacity of women farmers to improve nutrition and reduce hunger by implementing an integrated approach to address the challenges faced by female farmers, mainly the provision of tools, supplies, financing, agricultural training and market access to sell their products.

https://youtu.be/Rt5RlBNSDac

The benefits of the program extend to improving the nutritional health of 10,000 women of childbearing age and their small productive families as well as children under the age of two years in the governorates of Giza, Minya, Beni Suef and Beheira through improved nutrition, access to clean water resources by focusing on sustainable water practices in agriculture.

CARE aims to promote women's empowerment by engaging them in addressing social and cultural barriers and pushing them into agricultural supply chains.

According to the protocol, the Ministry will provide data on the target groups, the selection of beneficiaries, the provision of volunteers to organize and attend seminars that will be held within the project activities, as well as the implementation of the activities of the "2 Kefaya" project within the governorates and villages that will be targeted within the program.

For her part, the Waly said that the cooperation and integration observed in the protocol is a key way to achieve great success in this program.

"The Ministry has detailed databases for more than 30 million Egyptian citizens in all governorates, including their social, educational, health and economic data. We will use this data to select beneficiaries of the program, as we have done in the program 2 Kefaya," Waly added.

She pointed out to the the seriousness of the population increase, ways on family planning methods and birth spacing in 10 governorates with the highest fertility rates.  "This program is held in partnership with 100 associations at the cost of EGP 100 million. The 2 Kefaya has succeeded so far in the establishment of 47 clinics, which provide free family planning services," Waly concluded.

Mohamed Shelbaya, Chairman and CEO of PepsiCo Egypt said that the company is proud to partner with CARE International to launch the initiative in Egypt. "The program confirms our support to achieve Egypt's Vision 2030 and the UN Sustainable Development Goals for Gender Equality in the agricultural sector, which is one of the most important sectors contributing to the Gross Domestic Product (GDP) of Egypt," Shelbaya added.

https://youtu.be/dp3KbNbq0yw

“Women are half of society, and we believe in the importance of working with the public sector and civil society institutions to make a positive impact on their lives and turn the biggest challenges into opportunities,” Shelbaya said, noting that the program will enable female farmers to increase crops , double their income and improve nutrition for their families, reducing negative environmental impacts and achieving gender equality in four governorates.

“When women farmers increase their production and income, they will be able to send their children to school, feed their families high nutritious meals, maintain the health of their children and enrich their work," Director of CARE Egypt Hazem Fahmy said.

https://youtu.be/NBuoY0Q8UeY

CARE has launched the program to support employment and savings opportunities to cope with stressful times," Fahmy added, pointing out that the pioneering program will help enable women farmers in developing countries to become independent and self-reliant, helping their families and communities to become better.