The United Nations Population Fund (UNFPA) in Egypt has announced the launching of a strategic five-year family planning partnership with a well-known German pharmaceuticals company to support the Ministry of Health and Population’s campaign entitled ‘Your Right to Plan’.
The campaign aims at promoting a rights-based approach to family planning and offers free family planning services. It aims to provide access to family planning and reproductive health services, in addition, to raise community awareness, and increase demand for family planning services to Egypt’s underserved communities.
The ‘Your Right to Plan’ campaign is a comprehensive program developed by the Ministry of Health Family Planning Sector, in collaboration with UNFPA and previously supported by the European Union in Egypt, to provide resources to underserved communities concerning reproductive health and FP services in Egypt.
The European firm has pledged to co-fund the program with a total donation of EUR 330,000, with EUR 50,000 to be given in 2021 and EUR 70,000 each year from 2022 until 2025.
According to a press release from UNFPA, Egypt's population has reached 102,170,000 people, with one birth happening every 14 seconds - the eighth highest birth rate in the world.
That is four births a minute, or 255 births every hour, or 6,000 births a day. Without any further targeted interventions, the population can rise to 160 million by 2050, against the current trend as per CAPMAS latest report.
Through this joint effort, UNFPA and Egypt's government as well as the German firm aim to reach a total of 200,000 women with modern contraceptives as well as 300,000 women with access to essential educational reproductive health awareness messages and services.
The campaign will support target groups by providing access to vital reproductive health services such as OB-GYN examinations, ultrasound diagnosis, antenatal care, and pediatric and newborn services. Community-based distribution campaigns via mobile clinics will be held to increase access and use of FP services, particularly in the under-served rural areas.
Another main activity of the campaign includes holding awareness-raising seminars for women of reproductive age in Egypt, to emphasize the importance of FP and the benefits of small families. This will target their spouses, to ensure male engagement and support to family planning, as well as mothers-in-law and mothers, who are believed to influence the FP behavior of married couples in Egypt.
Commenting on the strategic partnership, Frederika Meijer, Country Representative UNFPA Egypt Country Office, said, "Our partnership with the European side is directed to the “Your Right to Plan” campaign. The contribution aims at reaching underserved areas, Access to FP services is central to achieving gender equality.
When women and couples have the information and services to plan whether and when they want to have children, then a woman’s autonomy within the household is increased, her likelihood of staying in the workforce is increased and her overall earnings are improved.
This strengthens both her economic security and well-being and that of her family. This initiative will therefore greatly contribute to the Governments’ aim to stabilize population growth with Egypt’s economy. It focuses on those who are most difficult to reach and is in line with UNFPA’s strategic vision of reaching ZERO unmet need for family planning.”
On her part, Samer Lezzaiq, Managing Director and Commercial Area Head Pharmaceuticals Division – Egypt, affirmed: "We are constantly working to fulfill our vision here at Bayer, which is ‘Health for All, Hunger for None’.
"We are very pleased to join forces with capable UN Organisations such as the UNFPA who share our values and materialize this aim as we all work on promoting access to health resources and services, raising standards, and supporting reproductive health awareness in our core communities, one of which is Egypt.”
“In particular, this campaign supports our sustainability targets to provide 100 million women in underserved communities with access to modern contraception which is in synchronization with the United Nation’s Sustainable Development Goals 3 on Good health and Wellbeing.
In a statement, Sami Joost, Head of Communications / Public Affairs, Science & Sustainability (PASS) – Middle East, said: "Our engagement is fully in line with Bayer’s strategic charitable giving approach aimed at long-term change and societal progress."
It's worth mentioning that the event took place on September 26 at the Cairo Marriott Hotel, on World Contraception Day.
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