Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Spotify Rolls Out ‘Niche Mixes’ Feature to Build Custom Playlist

Wed 29 Mar 2023 | 08:34 PM
Omnia Ahmed

Spotify launched a new feature called “Niche Mixes” to allow users to create their own personalized mixes based on just a few words of description in the Search tab.

You could type in an “activity, vibe or aesthetic,” the company notes, then append the word “mix” to generate the custom playlist.

The tech giant described this feature as “a set of personalized playlists that combines all that our Mixes offer in a playful way.”

“We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of,” Spotify said in a blog post.

The feature lets users instantly generate a playlist for almost anything.

For example, you can search for “Feel good morning mix,” “90s running mix” or “driving singalong mix,” among other things. The Niche Mixes will have a “Made For You” label below the name in search results.

Moreover, you can find these playlists under “Your Niche Mixes” in the “Made For You” hub located under search, after their creation.

Spotify will also suggest a carousel of 5-10 Niche Mixes made for you, which are updated on a daily basis.