Snapchat Allows Subscribers Decide When Their Stories Expire

Snapchat has rolled out a new feature called "Story Expiration" to let subscribers choose when their stories expire.

The feature was launched along with custom notification sounds, camera borders, and more.

With story expiration, subscribers are allowed to let their stories expire for lengths of time between one hour and one week.

That will enable creators to draw interest with a short story, or let one stay for a longer period to draw more eyeballs. 

Meanwhile, all stories expire after 24 hours and must be saved or they'll be gone for good.

Furthermore, paid users are getting access to custom notification sounds, which will let them set different tones for different friends so they tell who Snapped them without checking their phone.

The new custom camera color borders option allows users to do just what it says, using different hues while capturing content. 

Also, Snapchat is bringing custom "exclusive, seasonal, and spooky Bitmoji backgrounds" that they can use in their profiles for Halloween.

Snapchat+ witnessed a strong start, with the company boasting a million subscribers just a couple of months after it debuted.