A recent study has revealed that nearly five billion individuals, accounting for over 60% of the world's population, are actively using social media platforms.
This figure represents a 3.7% increase compared to the previous year, according to calculations by the digital consulting company "Cybeus" in their latest quarterly report.
The number of social media users now closely rivals the number of internet users worldwide, which stands at about 5.19 billion people, making up 64.5% of the global population.
There is significant regional variation in social media usage. In East and Central Africa, for instance, only one out of every eleven individuals utilizes social media, while in India, officially the world's most populous country this year, the figure reaches approximately one in every three people.
The study also highlights an increase in the amount of time users spend on social media platforms, with an average increase of two minutes, bringing the daily usage to two hours and 26 minutes.
Again, notable disparities are evident, with Brazilians spending an average of 3 hours and 49 minutes daily on social media, while the Japanese spend less than an hour.
On average, each user has accounts on seven social networks.
Four of the top favorite apps worldwide are owned by Meta, including WhatsApp, Instagram, Facebook, and Messenger.
In China, three of the most widely used apps globally are WeChat, TikTok, and Douyin (the Chinese version of TikTok).
Twitter and Telegram also feature prominently on the list of the most popular social media platforms.