Noon Egypt to Be Launched Soon

By: Yassmine ElSayed

CAIRO, Mar. 3 (SEE) – Regional e-commerce site “noon” backed by Dubai businessman Mohamed Alabbar announced that it has now expanded to Egypt.

The site was launched in the UAE in September 2017 and in Saudi Arabia in December 2017 through a $1bn investment.

An official statement said that the site will offer products including electronics, fashion, beauty, baby, home and kitchen, as well as free delivery and free returns in Egypt.

‘Noon Egypt’ is based in Smart Village, Cairo’s technology business district, and the team on ground is in the testing phases prior to the official launch.

The e-commerce platform also has a fully operational Customer Fulfilment Centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure service in all cities and governorates.

“E-commerce is still relatively new in Egypt, and ‘Noon’ has the opportunity to help shape a digital marketplace perfect for the country with this beta launch,” said Mohamed Alabbar, founder of ‘Noon’.

“We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce,” he added.

The founder of Noon said that the firm will also be looking to recruit Egyptian talent to join the local team.

In July, Noon revealed plans to launch of two entities in China, one on the mainland and the other in Hong Kong, as part of plans to expand to Asia.

The company said it aims to establish a network of Chinese brand owners to bring products to customers in the Middle East.