Meta announced that starting this month, it will offer people living in the European Union, the European Economic Area, and Switzerland the opportunity to pay for a monthly subscription that removes ads that typically fill users' feeds.
In addition to ad-free browsing, users with the ad-free subscription will also browse without what is known as "behavioral tracking," alleviating privacy concerns that Facebook has grappled with for years, at least for European users.
In fact, according to Meta, the decision to offer an ad-free subscription is related to compliance with evolving European regulations.
The company will continue to generate revenue as Meta charges €9.99 per month (web) or €12.99 per month (iOS and Android) for access to ad-free versions of its core platforms.
Meta states that subscription fees will initially cover all associated accounts in the user account center.
However, starting from March 1, 2024, the cost will increase by an additional €6 per month for each additional account.