Instagram Launches ‘Quiet Mode’ Feature

Instagram has announced the “quiet mode” feature that aims to help users focus and create boundaries with friends and followers.

When users enable the option, all notifications will be paused and the profile’s activity status will change to ‘In quiet mode.”

If someone sends a direct message during this time, Instagram will automatically send an auto-reply notifying the sender that “quiet mode” is activated.

The feature applies to all users but Instagram appears to be focusing on teens.

Instagram is pitching it as a tool to help with studying and prompting teens to turn on the feature “when they spend a specific amount of time on Instagram late at night.”

The tool will roll out to users in the US, the UK, Ireland, Canada, Australia, and New Zealand, and plans to add it to more countries in the future.

“These updates are part of our ongoing work to ensure people have experiences that work for them, and that they have more control over the time they spend online and the types of content they see,” the tech firm said in a blog post.