Google Unveils New AI Chip

Alphabet, the parent company of Google, announced today the launch of its new seventh-generation AI chip, named Ironwood.

The move signals Google’s determination to accelerate artificial intelligence applications and compete more aggressively with Nvidia’s stronghold in the AI chip market.

The Ironwood chip is designed to handle complex computations required by AI applications like ChatGPT and other interactive chatbots.

It focuses on inference processes, which are critical for generating instant responses and real-time content creation.

Ironwood combines the best features of Google’s earlier chips, which were previously split between model training and deployment. The new chip offers improved memory capacity and significantly enhanced efficiency.

According to Google, Ironwood delivers twice the energy efficiency compared to last year’s Trillium chip.

Google’s Tensor Processing Units (TPUs), including Ironwood, are used exclusively by its engineers and through its cloud computing services, giving the company a competitive edge in developing its own AI models such as Gemini.

Although Google has not disclosed the manufacturer of the new chip, its unveiling at a major cloud conference highlights the company’s serious commitment to becoming a key player in the AI hardware race.