Facebook has rolled out a new feature that allows users to create several personal profiles, a move aimed at offering a more bespoke experience on the platform.
This innovative update caters to users who have been hesitant to mix their work and personal lives on the platform. Now, users can have a separate profile for familial interactions, or even for niche hobbies, like reading.
Each profile will display a unique feed, and users can easily switch between them without the need to log in and out. However, initial restrictions will apply, with features such as the marketplace, dating, professional mode, and payment functionalities not being available on secondary profiles.
In a statement, Facebook mentioned, “This new feature allows for better categorization of friends, groups, and passions, enabling users to more confidently engage with their chosen audiences.”
“It's all about providing users with the flexibility to decide what they share with whom and tailoring the content they encounter based on different aspects of their lives.”
A representative shared with TechCrunch that this multi-profile feature underwent a year of testing before its global release, noting its effectiveness in granting users greater autonomy in managing their online interactions.