Supervisor Elham AbolFateh
Editor in Chief Mohamed Wadie

Facebook Tests New Features Looking Like TikTok

Fri 22 Jul 2022 | 01:55 PM
Omnia Ahmed

Facebook is testing a new feature Home tab, similar to TikTok, that shows a series of photos, videos, and posts from their friends and family.

The tab will also feature a “Suggested for You” option that will allow users to click on content unrelated to their own page, thereby expanding the world of the average Facebook user.

In the same vein, the app will heavily feature what it called a “Discovery Engine.” This looks almost exactly like TikTok’s “For You” feature.

Over the last few years, the app witnessed the rapid rise of TikTok and seen how fickle younger users have so easily been swayed toward different types of social media. As for what content people are shown, that will all depend on what Meta’s algorithm thinks about you.

The change will align with a new Feed tab.  It will also be easier for users to go through certain topics in Groups or Pages, rather than have to scroll through the News Feed and come across something they’re interested in.

“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts,” Chief Executive Mark Zuckerberg explained on his official page.

“We are launching a Feeds tab where you can see posts from your friends, groups, Pages, and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”