Facebook, Instagram to Show More Posts from Unfollowed Accounts

Your Facebook and Instagram feeds will double the content from unknown users by the end of 2023, The Verge reported on Thursday.

Meta CEO Mark Zuckerberg said such recommendations currently account for roughly 15% of the content on Facebook, noting that the percentage is already higher on Instagram.

The new feature is intended to compete with TikTok’s heavy use of artificial intelligence (AI) to serve up videos regardless of where they come from.

During Meta’s second-quarter earnings call on Wednesday, Zuckerberg indicated that “Al finds additional content that people find interesting, that increases engagement and the quality of our feeds.”

He noted that Meta will use AI to recommend all the content people publicly share on its service, including links and photos. “In that sense, I think what we’re doing is going to be pretty unique,” he said, alluding to TikTok’s singular focus on short videos. “I don’t think people are going to want to be constrained to one format.”

Last week, Facebook announced that it is testing a new feature Home tab, similar to TikTok, that shows a series of photos, videos, and posts from their friends and family.

The tab will also feature a “Suggested for You” option that will allow users to click on content unrelated to their own page, thereby expanding the world of the average Facebook user. In addition, the app will feature what it called a “Discovery Engine.” This looks almost exactly like TikTok’s “For You” option.