Egypt's Deputy Minister of Health and Population for Population Affairs Tarek Tawfik met with a representative of the United Nations Population Fund (UNFPA) in Egypt Frederika Meijer to discuss increasing campaigns aimed at spreading societal awareness of reproductive health.
According to a statement issued on Thursday, they discussed the best ways of enhancing cooperation between MOH and the UNFPA in upping the scale of these awareness campaigns, as part of the National Project for Development of the Egyptian Family.
Moreover, they reviewed experiences of social marketing programs from other countries, namely India and Yemen
During the meeting, Tawfik stressed the importance of spreading awareness on this critical issue, as it would help realize tangible progress in ensuring decent life for all families in Egypt.
He also agreed with participants to establish a steering committee headed by the National Population Council and supported by UNFPA, to identify the most appropriate model for the Egyptian context to be adopted and adapted for implementation.
The committee will also identify potential partners from the government, private sector, and civil society. “Market segmentation research to understand the target groups and their needs is an essential step,” said Tawfik.
The National Project for Development of the Egyptian Family is the cornerstone of efforts aimed at addressing the overpopulation crisis out of a comprehensive vision that covers health, social, family, and economic dimensions, the statement said.
It's worth mentioning that UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled.
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