Cairo International Film Festival (CIFF) unveiled that the official bags of the 41st version was made from recycling more than 15 thousand of plastic sachets. The CIFF initiates to protect the environment from harms and dangers of plastic sachets.
Omar Qassim, Chief Executive Director (CEO) of the festival, said that the tree which appears on poster of the 41st version of the CIFF implies to “giving” as the festival has roots and dazzling history.
The tree also delivers a message to the audience to urge them to save climate of earth. Planting a tree leads to fight climate change and purify the air around the globe.
Qasem affirmed that the festival seeks to achieve many targets.
The festival organisers decided to take part in protecting environment by printing a tree on the official poster of CIFF this year but the official bag was made from recycling waste.
A specialized company (named Up-fuse) was contracted to make elegant bags go with the last cry in the fashion industry.
Rania Rafie, co-founder of Up-fuse, expressed delight at cooperation with the CIFF41 along with participating in protecting the environment by making the official bags from recycled plastic sachets.
Mrs. Rafie expects that this imitative sheds more light on importance of that idea which may be supported by others in the coming period.
She added that she left a message inside every bag to inform guests that about 15 plastic sachets were used to make this superb bag to create a link between the customer and the bag to protect the environment around him/ her. The message says by acquiring this bag you help recycle 15 plastic sachets.
It is worth mentioning that Up-fuse venture was an idea of the co-founders who were studying in Faculty of Applied Arts in Berlin, Germany. They concentrated on achieving targets of sustainable development and effect of using materials on the environment.
They began producing bags from recycled materials since August 2015. They sell those bags locally and abroad.
The 41st version of CIFF will run from November 20 to 29. More than 150 films from 63 countries will be screened over days of the festival, including 35 films in its first international and international screenings.
Eighty-four films will be in its premiere in the Middle East and North Africa.
Contributed by Ahmed Moamar
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