Book Review: Globalization 4.0: The Future of Media in the Age of 7G Journalism

Globalization 4.0: The Future of Media in the Age of 7G Journalism, Intelligence-Integrated Public Relations Model”: a new book explores how the new technologies are changing who we are.

The title, which has also been turned into a Cairo international book fair 2021, outlines the effects of the Fourth Industrial Revolution on our identities and societies.

A renowned Egyptian publishing house Dar ElBadaal has introduced a new book titled:” Globalization 4.0: The Future of Media in the Age of 7G Journalism, Intelligence-Integrated Public Relations Model” for the academic and Artificial Intelligence Journalism expert Dr. Mohamed Abdulzaher.

“We were looking for creative authors and writers who not only document these societal changes, but also show the public how they can actually liberate, in a way, the intercultural capacity of such technologies,” Nashwa Ahmed, an executive director of Dar ElBadaal told SEE.

Released last month, this new book follows the authors' 2020 book The Future of Media in The Age of Journalism, which deals with questions about our future in a world where technology keeps accelerating beyond our means to grasp it.

Both books draw from Valentin Katasunov’s The enslavement of the world, published in 2018.“The Globalization 4.0: The Future of Media in the Age of 7G Journalism" book includes a set of forward-looking thoughts to forecast the future of media and technology in the post-Covid-19 period, in which the Emarati writer tried to review the most prominent global trends in studying the future of the Media and Entertainment industry.

In this book, the author has presented a new model to upgrade the traditional public relations industry to Integrated-Intelligence public relations, which totally relies on the Fourth Industrial Revolution technologies, and will lead to the decline of traditional public relations completely and journalism core values.

It's worth mentioning that this book has been issued by UAE-based Artificial Intelligence Journalism for Research and Forecasting (AIJRF) and distributed by the major publishing house in Egypt Dar ElBadaal.