The United Nations World Tourism Organization (UNWTO) lauded Egypt’s policy towards developing the tourism sector, under Rania Mashat, the tourism minister.
“Smart policy can bring extraordinary change,” the UNWTO tweeted, adding: “We commend Minister of Tourism,
@RaniaAlMashat and @ExperienceEgypt & for this comprehensive plan to reform their tourism industry. See how #Egypt is contemplating sustainable changes within their sector.”
The UN organization also shared Egypt’s Tourism Reform Program as a role model for other countries to follow it.
Mashat, on her part, commented on the UNWTO’s commendation, tweeting: “Proud that the
@UNWTO is taking the #Egypt—Tourism Reform Program (E—TRP) as a prototype for countries to follow. Honored to be a Champion of Change and Resilience.”
Egypt’s Tourism Reform Program
Mashat, since assuming office, developed a strategy to boost the Egyptian tourism sector. The program really shows why tourism matters and the Tourism Ministry’s vision and objective.
It also includes the pillars of the structural reform and how the ministry will be committed to the Sustainable Development Goals (SDGs).
In her visits abroad, the minister seeks to promote her program detailed to show how the concept of tourism in Egypt has changed.
Without doubt, the reform program resulted in fruitful outcomes after its implementation by one year. Many international travel operators and magazines chose Egypt as a favorable destination in 2018 and 2019.