PepsiCo school league signed today a protocol with the most famous Portuguese club Benfica. The partnership is in collaboration with Egyptian Ministry of Education.
Chairman of PepsiCo Mr. Mohamed Shelbaya attended the event along with chairman of Radiant Company Mr. Mohamed Abo Taweela. Also head of the commercial sector Miguel Monteiro and Nuno Migue, International former Portuguese football player in Benfica Club and the conference’s administrator captain Ahmed Shobeir and captian Hassan Shehata participated in the event.
Over the last 16 years, the league succeeded in attracting more than five hundred thousand students. 550 schools participate annually in all the country’s government. Shobier said that the league helped many players to join national and international clubs all over the world. He added that Egypt was the first to support football in schools.
France was the second country to do that after Egypt’s step. French President Emmanuel Macron had attended a ceremony to sign a partnership between France and FIFA.
He thanked Minister of Youth and Sport who did not attend the event because of the Africa Cup of Nation’s preparations.
He described international former Portuguese football player in Benfica Club Nuno Migue as respectful, talented and skillful.
Shobier viewed a video of the history of PepsiCo through last 16 years since it started.
Football always connect people together as they all watch and interact with it.
The league discovered talents such as Mohammed Salah in 2004, Shenawy in 2005 and Trézéguet in 2007.
A new batch of students football players came on stage while Amr Diab sung the Africa Cup of Nation song.
Mr. Shielbaya said that the project started as an idea to make student love school and sports.
He added that professional coaches from Benfica will come to Egypt to train the students physically and mentally.
Furthermore, Abo Taweela said that the project will improve tourism in Egypt. He thanked all participants and all audience. He added that the project aims to provide new ideas out of the box.
Head of the commercial sector Miguel Monteiro told SEE, “We will imply the same methodologies of our players.” He added that the desired results need time, patience and effort.
“Our motto is to form and to win'” he described their method.
He explained that in 15 days, coaches will start their job to train the kids and added that this is the first step of further partnerships in Egypt. He stressed that everyone can learn to play football. His club won the best academy in 2015.
Professional former player Nuno Gomez describes the kids as the future of Egypt. He expressed his joy to be here in the country. He wished the best to all participants especially beginner football players.
At the end of the ceremony, Shelbay, Abo Taweela and Miguel Monteiro signed the protocol.