Fashion icon Versace and its artistic director Donatella Versace apologised on Sunday after one of the company’s T-shirts was widely criticised on social media in China for identifying the Chinese-controlled territories of Hong Kong and Macau as countries.
The Italian luxury label considered on its Twitter-like Weibo account that it had made a mistake and as of July 24 had stopped selling and destroyed the T-shirts.
Hong Kong and Macau, former European colonies, are now part of China but run with a high degree of autonomy.
“Versace reiterates that we love China deeply, and resolutely respect China’s territory and national sovereignty,” the company said in a statement.
The T-shirt, images of which were widely posted on Chinese social media, featured a list of “city-country” pairs, including “New York-USA” and “Beijing-China”. But it also described Hong Kong and Macau as “Hong Kong-Hong Kong and Macau-Macau.”
Donatella Versace, sister of the fashion house’s late founder Gianni, issued a similar statement on her official Instagram account.
“Never have I wanted to disrespect China’s National Sovereignty and this is why I wanted to personally apologize for such inaccuracy and for any distress that it might have caused,” she said.
In return, the studio of Versace’s China brand ambassador Yang Mi, one of the country’s most well-known actresses, also said on its Weibo account that she was ending her contract with Versace over the issue. This very topic was one of the most viewed topics on Weibo on Sunday, attracting over 640 million views.