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Top 10 Most Popular Fashion Brands in 2020


Wed 23 Dec 2020 | 10:18 AM
Yara Sameh

French fashion house Louis Vuitton Malletier, known as Louis Vuitton or LV, lead the list of most sought-after brands, according to Google search data collected from over 47 countries worldwide.

Compiled by Money.co.uk, this study used 12 months of Google search data to determine what was the world's most popular fashion brands.

The data showed that Louis Vuitton leads the way, in first place in no less than 47 nations, including France, the UK, Germany, Sweden, South Africa, Morocco, and Australia.

However, this globe-spanning popularity does not extend to the Asian and American continents.

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The Italian brand Gucci ranked second in the list of most popular fashion brands in 13 countries, far behind Louis Vuitton.

Gucci made headlines several times this year, notably with the launch of its mini-series co-directed by Gus Van Sant. It topped searches in Japan, Mexico, Peru, Bolivia, Colombia, and Italy

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French fashion house Chanel placed third is the most popular brand in 12 countries. It didn't take the number one spot anywhere in Europe, but storms ahead in Asia, most notably in Bali, Hong Kong, Indonesia, Laos, and Thailand.

Narrowly missing a place in the top three by a point, American fashion house Calvin Klein tops the list in 11 countries, including Russia, Ukraine, and Chili, and Rolex takes the fifth place.

Here is a list of the Top 10 most searched for fashion brands worldwide:

1. Louis Vuitton - 47 (number of countries in which the brand is the most popular).

2. Gucci - 13

3. Chanel - 12

4. Calvin Klein - 11

5. Rolex - 9

6. Coach - 4

7. Tony Burch - 3

8. Loewe - 2

8. Valentino - 2

8. Fendi - 2