Prestigious US corporation and developer Platform Leaders LLC is launching a real estate online platform in Egypt with investments estimated at EGP 150 million as part of the corporation's plan to extend its investments in rising markets in Africa and the MENA region.
The platform’s founder and CEO Ahmed El Batrawy said: “Here consumers will be able to access accurate, true data for properties around the world, by using its comprehensive search tool, which is the first such property search tool in Egypt. This website platform marketplace will be serving millions of consumers to help them find what they are looking for.”
El Batrawy added that the company was searching for a new market to host its second branch, therefore, it selected Egypt as its market is promising, in addition, Egypt is a real gate to Africa and MENA.
Moreover, Egypt is experiencing a unique direction towards construction, building, and growth.
After that, he pointed out that Egypt’s real estate market needs more organization, and order due to the lack of information required by the agents, and the developers, and this issue is one of the impacts that negatively reflected on the development of the market.
The expert added that Platform Leaders’ experts did a detailed survey which showed a huge shift in the process of the deals from the traditional way to an advanced e-pay direction in the light of the state’s vision towards digital transformation.
Therefore, the company was encouraged to establish a platform in Egypt dedicated to organizing and setting order in the real estate and properties market, and enhancing transparency between the buyers, sellers, and dealers by setting professional and legal tools for saving the rights of costumers.
El Batrawy finalized: “Professionals can use the platform to capture leads and accurate information about each of those leads. Information such as the lead’s interests in properties, what they are looking for will be available with a few taps. Real estate agents will find it very useful as they will be able to convert and close more deals than ever while organizing their work and maximizing their returns on marketing campaigns.”
Contributed by Rana Atef
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