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Marriott International launches "Tahseen Hospitality Training Program" in Egypt


Thu 12 Jul 2018 | 02:39 PM
Wafaa Fayez

SEE - July12: CNBCAFRICA Marriott International, the world’s leading hotel company, reinforced its commitment to Egypt with the launch of "Tahseen", a unique hospitality training program developed in response to a growing need for talent within the industry.

Created in partnership with Helwan University and Professional Development Foundation (PDF), the program is focused on fast tracking the next generation of hospitality leaders from Egypt by providing them with firsthand experience and a springboard to launch successful careers in the industry. The company today unveiled the program at a signing ceremony attended by Minister of Higher Education and Scientific Research Khalid Atef Abdul Ghaffar.

The ceremony was also attended by Arne Sorenson, President and CEO at Marriott International, who is on a three-day visit to Egypt.

"Building a sustainable and robust hospitality education program like Tahseen, that nurtures and builds national talent, is indeed key to our success,” said Sorenson.

Alex Kyriakidis, President and Managing Director Middle East and Africa at Marriott International explained that “over the last four decades we have worked hard to consciously develop local talent and prepare them to become future leaders in hospitality".

“Today we employ over 10,200 associates across our hotels in Egypt with 99% of them being local Egyptian nationals. Hospitality comes naturally to Egyptians. We therefore saw an opportunity and felt the need to play a more active role in the development of local talent in a formal and structured manner", he added.

Tahseen, was first launched by Marriott International in Saudi Arabia in 2017 and received very encouraging results paving the way for a wider regional roll out.

Egypt is a strategic growth market for the company and was therefore an obvious priority. The company, together with Helwan University and PDF, has created a unique program that supports its commitment to further enhance tourism education in the country. Tahseen, which is set to commence in September 2018, provides the technical training that complements the newly initiated “Hotel Management & Operations” Bachelor’s Degree program created through the joint efforts of the PDF and Helwan University.