From Nubian outfits to Upper Egypt customs, be it Bedouins in Sinai or Siwa, even the Bahri and the Delta region have their own clothing habits, each telling stories about our ancestors spanning over 7,000 years of civilization.
Sheiam Elgaby is a fashion designer, who brings heritage to our modern lines, carrying the spirit and art of our ancient ancestors.
The Egyptian designer offers a wide range of fashion color schemes to address heritage lovers and seekers of excellence.
With the help of her exquisite taste and study of heritage from the Academy of Arts, El-Gaby managed to provide items for the prominent stylist Malak Zulfaqar in the series of Afaret Adly Allam Series and both parts of the movie “The Treasure”.
*Heritage designs are characterized by dignity
Often worn by large families and heritage lovers, one should be characterized by dignity while wearing original traditional pieces.
“Our desire as fashion designers, drive us to cherish our rich heritage, offering modern designs inlaid with traditional arts such as the Etamine stitch of Sinai, the Assuit (Tulle Bitalli) fabric or the distinctive designs of Siwa,” El-Gabi said to Sada El-Balad English (SEE).
“We blend traditions with modernity and art, making designs accepted by many young people,” she added.
* Original pieces
Heritage items must be accompanied by a story that tells the history and civilization of the region from which they came.
The origin and history of the dress, whether from Siwa, Sinai or otherwise, is currently the best way to market products.
“The more we identify the roots and story of the dress, the more valuable it becomes,” El-Gaby pointed out.
* New designs
El-Gaby blends modern fashion with traditional clothing items, offering vests, blouses, and dresses with sophisticated folkloric details, bringing the heritage costume to its best possible form.