Rival Italian luxury labels Fendi and Versace have joined forces for the first to present a joint collection, titled “Fendace”, at the Milan Fashion Week.
Kim Jones and Silvia Venturini Fendi of Fendi and Donatella Versace of Versace swapped houses to create 25 designs inspired by the other’s vision.
How did the houses come up with the idea? Was it the Coronavirus and its impact on the international fashion houses? Or was it to get out of the recession?
In a statement to “SEE”, Egyptian designer Gina Safaa Nasr noted that this idea is beautiful and bold at the same time, as the designers each have their signature that makes their designs recognized as each designer has their DNA.
“This step allowed designers to put their touch on the other brand,” she added.
Safaa Nasr noted Jones presented the spirit of Versace in the 1990s and early 2000s through retrieving old prints and distinctive gold appliqués.
She added that he made a belt accessory with “Fendace” written on it and also inserted the brand name “Fendi” discreetly inside the lining of the jackets and folded collars.
*What did Donatella do?
Safaa Nasr also noted that Donatella Versace preserved the identity of Fendi by keeping the dark colors, animal prints, and even the cuts of the house.
In addition, she introduced her bold colors on the print and her spirit in the collection only in the colors of the prints.
She added that Donatella re-introduced a design that Kim Kardashian stepped out at the Met Gala in 2018, which Naomi Campbell wore in the show as if the Italian designer formulated to announce her presence in the collection.
* Experience rate
The designer asserted that the experience is mythical and allows designers to cooperate. She noted fashion houses must change their blood, which has been happening tangibly in recent years.
Contributed by Yara Sameh