South Korean boy band BTS released a video for a remix of their track “Yet to Come” on Friday, celebrating the coming 2022 FIFA World Cup tournament in Qatar.
The remix included some new sports-themed lyrics since the anthem will serve as the “Goal of the Century” campaign song sponsored by the car company.
“As one of the most influential global artists in the world, BTS and their music greatly influence our society to develop in a positive direction,” said Hyundai Motor Company president and CEO Jaehoon Chang in a statement.
“Through the World Cup campaign with BTS, we hope to create an opportunity for people all over the world to unite towards one goal of sustainability and cheer each other up,” Jaehoon added.
Hyundai will launch its ‘Hyundai Goal of the Century Pledge’ giveaway event from July 29 through September 30.
The ceremony officially begins on November 21 and will continue till December 18.
Meanwhile, the group is hosting a global concert in Busan to help South Korea’s bid to host the World Expo 2030. BTS will serve as ambassadors this October for the country’s effort to bring the world’s fair to Busan Metropolitan City.
The concert is expected to draw a large attendee of 500,000 to 600,000 and will be live-streamed on YouTube.