Another huge sports deal for Facebook, Is the age of Television Broadcasting slowly coming to an end?

Facebook signed an exclusive deal to show every Spanish league (La Liga) game, for the next three seasons, to viewers in India, Afghanistan, Bangladesh, Pakistan Bhutan, Nepal, The Malpes and Sri Lanka after the rights were previously held by Sony Pictures Network.

Fans in the Indian region starting from next Friday, will have only one way to watch one of the strongest football leagues in the world, through Facebook . The terms of the new deal have not been agreed upon.  There are an estimated 348m Facebook users in the region, 270m of them are in India..

Facebook’s director of global live sports told Reuters that La Liga streams would at first be advertise-free, but it was considering how best to implement them in future.

The Social Media network has already closed the deal to broadcast Major League Baseball to US audiences at a reported cost of $1m per game. As with the rest of Facebook, the content is free but supported by advertising

Sports are the major cause of subscriptions to premium cable or satellite services, and the rapid rate of technology companies buying up sports rights will have traditional TV broadcasters worried.

The Last World Cup could perhaps have clearly portrayed that the age of TV subscription broadcasting is coming to an end. Thousands and thousands of online sites have streamed World Cup matches free online, with surprisingly good quality, causing broadcast channels, such as BeinSports in the Arab World to broadcast matches, especially the vital ones like the finals for free, in order to save their advertising deals from imploding.

The Facebook-La Liga deal is part of a global trend. In the UK, the current English Premier League season will be the last time every live match will be shown on a TV channel. Next season, 20 games from the strongest football league in the world will be "online-only" in which Amazon will view them live.

TV ratings and viewership numbers for TV shows keep drastically declining because of the ongoing options of watching your favorite shows online and for free, with lots of options and the internet getting faster and faster. The Sports industry was the only thing keeping traditional viewers intact, and now that the current wave is for social media platforms to broadcast the sporting events, making it easier for inpiduals to watch the latest shows and matches online so, is it only a matter of time before TV broadcast stations close down, kneeling to the modern day internet ??